"I track my new customers. EVERY new customer. Last year the combined spending result = $372,000 here at Westerville Automotive where we keep it simple and focused on profit. I keep on top of my spending and evaluate where I spend my money - asking advertising executives for validation and then checking their facts with my statistics and Marion who has earned my trust. Last year I stopped my yellow pages and brought $7200 to my bottom line in profit starting the SMART List she developed at my request to manage all of the directories out there online. I can say it works - is coop approved - and I now pulled the plug on YELP bringing another $2,880 to the bottom line. Not increasing any other costs.
I use my website which is one of the reasons I feel we are so successful..adding articles about customers and jobs which takes a few minutes, putting the website address on anything we print, and tell every customer that comes in about our on-line coupons and that they can request appointments on-line. Our website is growing my business. Scott McClure Owner Westerville Automotive"