How Important Is a Google Review

At JASPER Websites we understand the importance of Google Reviews and photos for both your business’s reputation and your presence on Google. An increase in reviews and photos on your business listing leads to an increase in traffic and allows for your listing to show up higher in the Google results.

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Did You Apply For The Payroll Protection Program? If So, Here's an Update!

The Payroll Protection Program was a wonderful program created with funding provided by the CARES Act to assist small businesses during the COVID-19 pandemic. This program provided small businesses with a forgivable loan to help them keep workers employed and pay their payroll for an eight week time period during the pandemic. The SBA recently released the application that borrowers can fill out to file for loan forgiveness.

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Customer Service Means More in Difficult Times

During difficult times such as these, customer service goes a really long way and is even more meaningful to customers. One of our shops is no exception. Community Car Care in Alexandria, KY is committed to providing its customers with the best service while taking all the precautions necessary.

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An Update from Our Team

Here at JASPER Websites, you are not just a client. I've been in many of your shops across the nation. My team has built relationships with you as well over the years, and we want you to know that we stand READY to help you. Our “Disaster Plan” is in play and we can access our files from anywhere, so our team is ready and standing by!

We have several ideas and solutions for your issues!

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Keeping Your Shop Organized

At JASPER Websites, we do more than just build websites. Our goal is to provide helpful tips and suggestions to make your work easier for you. While most of our tips come in the form of marketing yourself online and growing your social media presence, we also believe that tips and suggestions you can use physically in your shop are important to offer too.

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Tips for Keeping Technicians and Customers Healthy

At JASPER Websites we're here to help shops. During the pandemic that we are currently facing, it's important that shops keep both their technicians and customers safe. We've come up with a few ideas for automotive shops to consider during this unusual time.

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We are Nashville Strong

We are heartbroken to hear about the tornados that have affected Nashville and the surrounding areas. This hits close to home for several on our team here as we have family and friends in the area as well as a love for this beautiful city. Our team purchased these shirts from Shop Local KY to show our support. 100% of proceeds went to the Community Foundation of Middle Tennessee for the Middle Tennessee Emergency Response Fund. Our thoughts and prayers are still with this beautiful city and those affected by the tragedy.

Merry Christmas from our Jasper Websites Team!

Our team at Jasper Websites wants to take this time to wish you and your family a Merry Christmas! We hope that you have an enjoyable holiday and safe travels to and from all your holiday parties. We will be out of office on Christmas Eve and Christmas Day but we'll be back on Thursday, December 26th. Thank you to our customers for another great year, you all are awesome!

Interview with Hopkins County Regional Chamber of Commerce Business Spotlight

Marion Miller, our CEO and owner here at Complete Marketing Resources, Inc. and JASPER Websites by CMR had the privilege to sit down with Tim Thomas for the Hopkins County Regional Chamber of Commerce Business Spotlight. During the brief interview, you can hear Marion reflect on why she started this company and how it got to where it is today. Of course, there was a lot of talk about our new building as well and the plans for it going forward. Exciting things are happening around here, be sure to listen to the interview so you can hear all about it!

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"Waddilling" Into Our New Office

We have officially moved into Waddill School! The Morton House treated us well but we are so excited to start our new journey at Waddill. The move was a bit early as we wanted to commemorate the August 14th purchase date of the facility two years ago.

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Get one of these? IGNORE IT!

We get calls and emails all the time from customers when they receive these notifications....IGNORE THEM!  It is easy to see why many get nervous and why so very many go ahead and fill them out - sending the fees in.  DOMAIN NAME EXPIRATION NOTICE would make you stop reading and when you see your URL address and a date, you are automatically going to think it needs to be handled.  You're too busy to remember when you last paid for that address you own.  Makes perfect sense. 

When we point out the bottom of the 2nd paragraph where it states in BOLD "This notice is not a bill, it is rather an easy means of payment should you decide to switch your domain name registration to..." they take are no longer worried and have avoided a high cost and company that clearly does not have their best interest in mind.    Having us here and available with a simple phone call or email to be able to check things like the IDNS "domain expiration notice" letters is just one of the many things we do here at to keep your costs down and provide customer service.  There are so many programs out there that are taking advantage of our shops and if you have a question on a program you question, simply get in touch and we will let you know what we find out as well as post it here for our other clients to see. 

We focus on keeping your internet marketing running smoothly so you can focus on running your business!  *Team JASPERwebsites!

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Google Started Mobile First Indexing - What does that mean??

First batch of Mobile First Indexing by Google started March 26, 2018 and the fourth batch of notices went through May 27, 2018.  Notifications that websites have been moved over to the mobile-first index which means the Googlebot will now use the "Mobile Version" of your website for indexing and ranking.  Goggle's crawling, indexing, and ranking systems had been using your desktop website information for anyone searching by desktop to return search results which can differ for those who have an alternative "mobile version" for mobile visitors.  Typically you will notice this when you see View Desktop Version or View Full Website Link on the bottom of your mobile view.  You also note that your website address reflect the letter m in front of it when viewing it on a mobile device.

What does that mean for those who do not have a responsive website or have an "mobile version" of their website?  How does that affect you? 
1.  Those searching by desktop will still get your desktop website version - those searching mobile will still get your mobile version.
2.  The search results, ranking and information however will be based on the information gained from using the information on your MOBILE Website version. 
3.  There will be ONE index vs. two previously if you had two versions of your website.
4.  If you do not have a responsive website that is fully mobile just the desktop do not worry,  this is only about how they gather information not how you rank.  Ranking is still about content - content - content first then other factors such as how your business looks online as a whole and is your website responsive (i.e. mobile friendly) as well as how fast it loads.

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SEO How to WIN Readers & GOOGLE

CONTENT IS KING.....first rule of winning the top spot on Google!  That being said, it has to be relevant to your business and the good news is that now more than ever before it is easier.  A few years ago, you had to add keywords and force-feed the information.  Now the "robots" can understand natural sentence structure like never before and Google anticipates that by 2020 more than 40% of all search will be verbal!  Also, more than 50 Billion mobile devices will be in the hands of your consumers!  Get ready!

For you that is a WIN-WIN because marketing will be easier than ever before and more cost effective as you can pivot in minutes to attract customers IF YOU ARE READY.  Now, there are more factors at play as Google has become quite complex in their rankings as their customers have evolved, however, if you look at how you utilize search it will make more sense to you.  SEO will always be shrouded in mystery but at the base it is all based on simple cornerstones.  Take a look.

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Is Google Really Calling Me? NO

(Image is Google's New Logo 2015). Some of my clients are getting calls several times a week: “Update your free Google Listing…” It’s really frustrating for them because they have no idea if there is a real issue with their online listing with Google - they are simply running their business.  Google is NOT Calling you!  Especially with robo calls at all hours from blocked numbers!  Google does not cold call customers.

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Can you help with my email? YES

Yes.  We offer 3 options.  One a simple forward with a business email we create at the business URL to your personal email address giving the appearance of a business email address at $5 month | our CMR Program at $8/month/email or a Google Business Email Program all of which come will require a set up fee based on the time it takes to set up at your JASPER rate of $59/hour. 
(Those who are note JASPER clients will pay our $89/hour rate, remember JASPER has negotiated your rate down for you)

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Do I own my URL address?

TYPICALLY NO.  Here YES.  We buy them for you and put them on auto-renewal.  You pay us to do that for you.  However, we are not the norm in the industry and it depends on your website provider.  Most will charge you a large fee for the URL and / or to transfer it to you if you want it.  YOU DO WANT IT.  

a.  You want to control it.
b.  You do NOT want someone else owning it. 
c.  Find who your current website provider is by going to this page and entering in your url address to see who it is and when it expires:

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6 Website Mistakes That Could Turn Customers Away

May 2016 Ratchet+Wrench Magazine:  Avoid these common missteps to create a more engaging site by Anna Zeck

It’s no secret that having a website is crucial today—but simply having one is not enough anymore, says Marion Miller. What might have worked five or even 10 years ago won’t work today, she says, and shop owners need to recognize that.  “The way to get people online now is to have more information, better information and the newest information,” she says.

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Any Long Term Contract? NO

We believe in customer service.  If we can't keep you based on that, then we don't deserve to and with 30 days notice you can leave at any time with a copy of your website and any URL addresses we have bought for you!  It's that easy!  We will do what we can to keep your business and meet your needs and have gone above and beyond the call of duty in many instances without the fear of losing a client but simply because we felt it needed to be done to help the client as you will read in our testimonials.  Here it is all about you and customer service.  How does it work if you leave?

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It's no longer an option, you have to be online.

With the explosion of mobile search and local search it is no longer an option for you to put off getting your business listed online the right way.  Simply put business has changed, marketing has changed, and your customer base has changed providing opportunity as well as challenges.  Different and new can be intimidating, however, it really is EASIER - FASTER - LESS EXPENSIVE than traditional marketing has been which are all positive factors.  Quite simply if you are not online, your customers are not finding you as that is where they are looking.  

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Verizon moving email to AOL

Starting February 2017, Verizon began to shift away from focusing on email service for it's customers. Focusing on providing their other services (tv, phone, and internet) in a stronger capacity, Verizon has partnered with AOL in order to continue providing email services while focusing resources on other pursuits. This change is coming free of charge to all current customers with a current email address that is being moved to AOL. The email change will not affect any other Verizon services. If you currently have a email address, you'll still have the option to keep that same address going forward, alternatively adopting the AOL address. 

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*JASPER COOP: JASPER WILL REIMBURSEUS DIRECTLY - YOU ONLY PAY THE DIFFERENCE! Your coop does expire on 12/31 each year and is based on your total JASPER sales the previous year.

JASPER Websites by CMR, Inc
Marion M Miller, President | CEO
123 Waddill Ave
Madisonville, KY 42431
Office: (270) 245-2365

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